SAP software asset management is the ongoing discipline of keeping your SAP licence position accurate — classifying named users correctly, tracking engine metrics, and monitoring where third-party systems create indirect or digital access — so the annual USMM/LAW measurement holds no surprises. This page explains what SAP SAM covers, lists the firms that run it with balanced pros and cons, and gives indicative outcomes — a directory, not a ranking.
Last reviewed: 5 June 2026 · Reviewed quarterly · Listed, not ranked. This page is information, not legal advice.
SAP SAM is continuous rather than reactive: it keeps user classification, engine usage and indirect-access monitoring current so the system measurement reflects a managed, defensible position.
SAM keeps the annual USMM measurement and LAW consolidation clean year-round rather than scrambling at measurement time.
Continuous review of named-user types prevents the over-assignment of Professional licences that audits routinely surface.
Tracking where CRM, bots and e-commerce systems touch SAP data keeps digital-access document exposure visible before it is measured.
Engines are measured on their own metrics; SAM keeps usage mapped to entitlement so engine drift is caught early.
SAM maintains a clean position into an S/4HANA conversion, where the licence model is re-based.
A recurring reconciliation cadence turns the position from an annual fire-drill into a managed control.
Roughly 62% of companies were audited by a major vendor in the last 12 months, up from 40% a year earlier, and about 66% for firms with 5,000+ employees (LicenseFortress / Block64, 2024–25 surveys). Around 32% of audited organisations faced over $1M in liability in 2024, with an average audit impact near $3.4M, and about 52% of buyers now bring in outside help. Figures are survey-reported for the years shown. Around 30% of organisations report being audited by SAP at least once (2025 surveys); a managed SAP position reduces the surprise in the annual measurement.
A SAM engagement is ongoing rather than one-off. It establishes a baseline, then maintains it through a recurring reconciliation cadence.
The firm classifies users, maps engine usage and identifies indirect-access touchpoints to set an accurate starting position.
Measurement and monitoring are put on a cadence so user, engine and integration changes are tracked as they happen.
Ongoing reconciliation keeps the position clean, surfaces optimisation and prepares for measurement and any S/4HANA move.
Listed in neutral alphabetical order with balanced pros and cons — a directory, not a ranking. Independence is shown as a pro; reseller, Big-Four or vendor-side-audit ties are shown as a con, stated as factual trade-offs for you to weigh.
Large multi-vendor ITAM/SAM services firm with ISO 19770 practice, covering SAM and audit support across most major publishers.
German vendor-neutral consultancy with a SAM and audit-defense practice across the DACH region, fluent in German contract and works-council practice.
Central- and Eastern-European SAM and audit-support boutique with its own SAM tooling, covering Adobe, IBM, Microsoft, Oracle, SAP and VMware.
Independent SAM managed-service provider focused on multi-vendor audit readiness and ongoing estate measurement.
Global reseller / LSP with a large Microsoft and multi-vendor SAM and advisory practice alongside license resale.
IT services firm with a SAM and audit-defense practice across IBM, Oracle, Microsoft and SAP; also an Oracle and Microsoft partner.
DEMO — listings are compiled from public information and labelled demo until the verified registry is live. Firms are listed alphabetically, never ranked. Independence is shown as a pro; a reseller, Big-Four or vendor-side-audit relationship is shown as a con — each a factual trade-off for you to weigh.
Indicative only. Outcomes depend on your landscape, processes and tooling; we publish no firm-specific figures until the verified registry is live.
A maintained position means the annual USMM/LAW measurement reflects managed reality, not accumulated drift.
Continuous classification stops Professional-user over-assignment building up between audits.
Monitoring integration touchpoints keeps digital-access exposure known rather than discovered.
Up to the SAP vendor hub and the Software Asset Management service hub, and across to sibling services and vendors.
SAP's GLAC audit world, indirect access and S/4HANA →
How SAM engagements run, across vendors →
Responding to an active SAP GLAC audit →
Building a point-in-time SAP licence position →
Managed SAM for the Microsoft estate →
Filter every firm by vendor, service and country →
SAM is continuous and preventive — it keeps the position accurate year-round — while audit defense is the reactive response when SAP runs a GLAC review. A maintained SAM position is what makes a defense, and the annual measurement, far less stressful.
Partly. Tooling and process can map where third-party systems integrate with SAP and estimate document creation, which keeps digital-access exposure visible. The interpretation against SAP's model still needs licensing expertise, which is why SAM and advisory are usually combined.
Yes. SAM keeps user classification and engine usage clean throughout the year, so the annual USMM measurement and LAW consolidation reflect a managed position rather than accumulated drift that surfaces all at once.
No. This is a directory, not a ranking. Firms are listed alphabetically with balanced pros and cons. Independence is shown as a pro; a reseller, Big-Four or vendor-partner relationship is shown as a con. Both are factual trade-offs for you to weigh.
Nothing. The directory and matching are free for buyers, we add no markup and take no money from software publishers. Engagement fees are agreed directly with the firm; we publish no prices.
Want your SAP position managed rather than measured by surprise? Tell us your situation and we will route your brief to firms that run SAP software asset management. The directory and matching are free for buyers — no vendor ever sees your brief, and we add no markup.
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